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The essential benefit of quantitative investigation is always that it confirms or denies the hypotheses you’ve formulated out of your qualitative investigation.
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Qualitative interviews that seize widespread activities, perceptions and sentiments regarding your brand are step one in direction of a very well-Launched brand system. But to take action, you'll want to cast a wide net to seize The complete photograph of what your brand signifies to all stakeholders.
A teammate arms her a Snickers bar, and just after taking a Chunk, she transforms into a young guy, highlighting the message that hunger could make you act out of character.
With your qualitative exploration in hand, you are able to start to distill your results into examination ideas. Think about them as being a style of hypothesis about your brand: “persons react very well to our messaging about X products/service,” or “persons don’t feel our promises about our benefit proposition.” This provides you one thing to check when you start your quantitative investigation.